March 23, 2015
Massive Enterprise Endpoint Security Opportunity
Kaspersky, McAfee, Sophos, Symantec, and Trend already own endpoint security real estate and certainly have the technical chops to supplement their AV products with additional endpoint security functionality. To win the land grab, the AV crowd must convince hardcore security pros that they play beyond signature-based defenses. This won’t be easy however as the “AV is dead” misperception is fairly widespread. Newer AV vendors like AVG, Malwarebytes, and Webroot may have an easier road.
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