May 31, 2017

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Malwarebytes breaks the mould with EMEA Channel Programme

CORK, Ireland – May 31, 2017Malwarebytes™, the leading advanced malware prevention and remediation solution, today launched its inaugural channel programme for partners across EMEA. The programme has been designed to be simple and easy to join and focuses on driving deal registrations with a commitment from Malwarebytes to help its partners close business opportunities quickly and easily. This – coupled with Malwarebytes’ strong pedigree in product development and the potential for partners to realise significant margins – is shaking up the traditional approach to partnering.

Where traditional channel schemes reward – and penalise – partners based on revenue, Malwarebytes is incentivising its reseller and distributor network based on the exposure and opportunity reach they provide for the security company. Partners can attain gold and platinum levels based on numbers of deal registrations rather than revenue, certification programs, or complex points based programs.

Over the last few years, headline-grabbing online security incidents have escalated in both severity and regularity. The potential implications of a security breach are severe and can range from damaged business reputation through to company devaluation. As the average cost of a data breach increases, information security is now a board-level issue. As a result, there is a huge market opportunity for channel organisations. By providing support and positive incentives, Malwarebytes is offering the reseller community the tools they need to reap the benefits.

“As a company, Malwarebytes has always been innovative and we’re carrying that ethos through to our partner programme,” explains Anthony O’Mara, EMEA Vice-President, Malwarebytes. “Vendors often make partners jump through far too many hoops, wanting arbitrary criteria to be met, often dictating to resellers how to run their business. We’re not doing any of that. We know our partners run successful businesses. So we’ve designed our programme to be flexible, forward-looking, and mutually beneficial. We want our channel to feel part of a mutually beneficial partnership where both parties are invested in driving growth together.”

The programme is available for all reseller partners across EMEA. Register Here or contact the Malwarebytes team at emeapartnerbytes@malwarebytes.com.

 

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About Malwarebytes

Malwarebytes is the next-gen cybersecurity company that millions worldwide trust. Malwarebytes proactively protects people and businesses against dangerous threats such as malware, ransomware, and exploits that escape detection by traditional antivirus solutions. The company’s flagship product combines advanced heuristic threat detection with signature-less technologies to detect and stop a cyberattack before damage occurs. More than 10,000 businesses worldwide use, trust, and recommend Malwarebytes. Founded in 2008, the company is headquartered in California, with offices in Europe and Asia, and a global team of threat researchers and security experts. For more information, please visit us at http://www.malwarebytes.com/.

Malwarebytes founder and CEO Marcin Kleczynski started the company to create the best disinfection and protection solutions to combat the world’s most harmful Internet threats. Marcin was recently named “CEO of the Year” in the Global Excellence awards and has been named to the Forbes 30 Under 30 Rising Stars of Enterprise Technology list and the Silicon Valley Business Journal’s 40 Under 40 award, adding those to an Ernst & Young Entrepreneur of the Year Award.

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